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EXM Throws NonCriticalException "Failed to download string content" with Nested Exception of "403 Forbidden" in Azure Web App

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 Upon previewing email content in Azure Web App, one could get the following error: 9668 03:27:56 ERROR Exception: Sitecore.EmailCampaign.Model.Web.Exceptions.NonCriticalException Message: Failed to download string content, URL: https://testazure-cm.azurewebsites.net/?sc_itemid=%7B229384AB-6279-42BC-925F-1D28C0227C03%7D&sc_lang=en&sc_device=%7BFE5D7FDF-89C0-4D99-9AA3-B5FBD009C9F3%7D&ec_database=master&ec_id=96F0189C036942DDA62BCE8D68C6D1C7&ec_message_id=583137BAD51D4491AD8D07451BCC9000, Use IIS Credentials: True, UserAgent: ECM Dispatch Source: Sitecore.EmailCampaign    at Sitecore.Modules.EmailCampaign.Core.WebContent.DownloadString(String url, Boolean useIisCredentials, String userAgent)    at Sitecore.Modules.EmailCampaign.Messages.WebPageMail.GetMessageBody(Boolean preview)    at Sitecore.EmailCampaign.Cm.MessageInfo.FillContentEditorInfo() Nested Exception Exception: System.Net.WebException Message: The remote server returned an error: (403) Forbidden. Source: